The Story of Watches and Wonders Watch Show

Watches and Wonders, formerly known as SIHH (Salon International de la Haute Horlogerie), is one of the most prestigious events in the world of luxury watchmaking. This narrative explores the captivating story of Watches and Wonders, tracing its evolution from a trade fair to a global showcase of horological excellence.

  1. Origins of SIHH:

Founding of the Salon International de la Haute Horlogerie:

The Salon International de la Haute Horlogerie (SIHH) was founded in 1991 by the Richemont Group as a platform for showcasing their luxury watch brands, including Cartier, Jaeger-LeCoultre, and Vacheron Constantin. The inaugural event took place in Geneva, Switzerland, and quickly established itself as a premier destination for unveiling new timepieces and innovations.

The creation of SIHH was a response to the growing demand for a dedicated platform where luxury watchmakers could showcase their latest creations to a discerning audience of collectors, enthusiasts, and industry professionals. From its inception, SIHH aimed to set itself apart as a showcase of horological excellence, highlighting the craftsmanship, heritage, and innovation that define the luxury watch industry.

  1. Evolution into Watches and Wonders:

Expansion of Exhibitors:

Over the years, SIHH grew in prominence, attracting a diverse range of luxury watch brands from around the world. In 2020, the event underwent a significant transformation, rebranding as Watches and Wonders and expanding its exhibitor base to include leading names in the watch industry, such as Rolex, Patek Philippe, and Audemars Piguet.




The decision to rebrand SIHH as Watches and Wonders was driven by a desire to create a more inclusive and globally focused event. By opening its doors to additional exhibitors and embracing a digital-first approach, Watches and Wonders aimed to reach a broader audience of watch enthusiasts and collectors worldwide.

Transition to a Global Showcase:

The rebranding of SIHH to Watches and Wonders marked a shift towards a more inclusive and globally focused event. With the addition of new exhibitors and the adoption of a digital-first approach, Watches and Wonders expanded its reach beyond Geneva, offering watch enthusiasts worldwide the opportunity to experience the latest innovations and collections from top watchmakers.

By embracing digital platforms and live streaming technology, Watches and Wonders transformed itself from a traditional trade fair into a global showcase of horological excellence. This transition allowed watch enthusiasts from around the world to participate in the event virtually, experiencing the excitement and innovation of Watches and Wonders from the comfort of their homes.

  1. Highlights of Watches and Wonders:

Unveiling of New Collections:

One of the most anticipated aspects of Watches and Wonders is the unveiling of new watch collections and innovations. Each year, leading watch brands use the event as a platform to showcase their latest creations, from intricately crafted complications to avant-garde designs.

The unveiling of new collections at Watches and Wonders is a momentous occasion for both watchmakers and enthusiasts alike. It provides an opportunity for brands to showcase their creativity, craftsmanship, and technical prowess while offering collectors a glimpse into the future of horology.

Exclusive Events and Presentations:

Watches and Wonders offers attendees exclusive access to a range of events and presentations, including product launches, panel discussions, and horological masterclasses. These immersive experiences provide insights into the craftsmanship, heritage, and innovation behind some of the world's most renowned watch brands.

The exclusive events and presentations at Watches and Wonders allow attendees to engage with industry experts, learn about the latest trends and technologies, and gain a deeper appreciation for the artistry and craftsmanship that define luxury watchmaking. From intimate VIP gatherings to interactive workshops, Watches and Wonders offers something for every watch enthusiast.

  1. Impact and Influence:

Setting Industry Trends:

Watches and Wonders plays a pivotal role in shaping trends and setting the direction of the luxury watch industry. The event's influence extends beyond the showcase itself, with new designs and innovations unveiled at Watches and Wonders often setting the standard for the entire watchmaking industry.

The trends and innovations introduced at Watches and Wonders have a ripple effect throughout the luxury watch industry, influencing the design, technology, and marketing strategies of brands worldwide. From cutting-edge complications to innovative materials, Watches and Wonders sets the stage for the future of horology.

Global Reach and Accessibility:

The transition to Watches and Wonders has transformed the event into a truly global showcase of horological excellence. Through digital platforms and live streaming, watch enthusiasts from around the world can participate in the event, experiencing the excitement and innovation of Watches and Wonders from the comfort of their homes.

By embracing digital technology, Watches and Wonders has expanded its reach beyond traditional boundaries, allowing watch enthusiasts from every corner of the globe to engage with the event and discover the latest offerings from their favorite brands. This global reach and accessibility ensure that Watches and Wonders remains at the forefront of the luxury watch industry, inspiring and delighting enthusiasts worldwide.

  1. Looking to the Future:

Continued Innovation and Excellence:

As Watches and Wonders continues to evolve, the future promises even greater innovation and excellence in the world of luxury watchmaking. With a focus on craftsmanship, creativity, and technological advancement, Watches and Wonders will remain at the forefront of the industry, inspiring watch enthusiasts and collectors for years to come.

The future of Watches and Wonders is bright, with new opportunities for innovation and collaboration on the horizon. As the event continues to grow and evolve, it will remain a beacon of inspiration for the luxury watch industry, setting the standard for excellence and innovation in horology.

Adapting to Changing Times:

In an ever-changing landscape, Watches and Wonders will continue to adapt and innovate, ensuring that it